PERSONAL BRANDING FOR
CHEF SYLVIA DASI
Keng’s Kitchen is an educational culinary platform created by Chef Dr. Sylvia Dasi that teaches and celebrates the spectacular cuisine of 240 Cameroonian tribes. Keng’s Kitchen’s journey started on Facebook where Dr. Dasi would share her flavorful recipes with family and friends. As her audience grew, she founded the Keng’s Kitchen platform as a response to the growing desire for her services and culinary knowledge. After our consultation session during the ideation phase of this project, we knew that in order for Keng’s Kitchen to attract her ideal audience, we needed to visually position her as an expert in her industry.
Nothing declares “I’m a culinary expert” louder than a classic uniform. While I wanted the design of Keng’s Kitchen’s uniform to be true to that of a classic chef uniform, I also wanted it to be modern. Instead of going for a traditional oversized chef coat, I designed a chef coat with a slim fit silhouette.
CLIENT
Chef Sylvia Dasi
SERVICES
Brand Strategy
Personal Branding
Environmental Branding
Photography
Videography
Production
Post Production
BEFORE
AFTER
FALL/AUTUMN LOOK
SPRING/SUMMER LOOK
ENVIRONMENTAL BRANDING
Since Keng’s Kitchen video tutorials are recorded in her home, we needed to make sure that the brand’s aesthetic was communicated well in all the spaces she would occupy. Keeping in mind that Dr. Dasi’s home kitchen was a shared space, I sourced various props, plating, and kitchen tools that would deliver an attractive aesthetic but still be removable. These items were strategically curated to display the brand colors throughout different areas of the kitchen as a subliminal effect on the viewer.
BEFORE
AFTER
CREATIVE DIRECTION
BEFORE
AFTER
