BRAND STRATEGY
FOR JAZMINE KIONNA
For a couple of years, Jazmine Kionna went underground to revamp and rework its product line. The brand worked in silence creating the perfect comfort heel with sex appeal. In August of 2021, the luxury vegan shoe brand was finally ready to share its new collection with the world. They needed a re-launching campaign with brand messaging that would break the silence and get customers excited and re-invested in the brand.
With our interview-inspired approach, we identified the brand pillars that not only shaped Jazmine Kionna but also its unique voice and message. From there, we created an array of sassy, environmentally conscious glamazon short-form copies that spiced up their social media and email marketing campaigns.
The results? An 99.15% in engagement, 2 Million + reach on social media, and some good laughs about how we’ll never, and we mean never, use a numbing spray to walk in heels again.
Jazmine Kionna
CLIENT
Brand Strategy
Brand Consulting
Copywriting
Graphic Design
Production
Creative Development
SERVICES
COPYWRITING AND CONTENT DEVELOPMENT FOR EMAIL MARKETING
Copywriting for Social Media
“Did we mention that our shoes go up to a U.S size 13?
Yes gorgeous, diversity is very welcome over here. And on top of that, our vegan leather lining is both breathable and flexible enough to give all the room your little piggies need so you don’t even have to worry about breaking the shoe in.
#happyfeet is a #happysaturday ! Try it for yourself and shop our new collection via the link in bio.”
VIEW MORE ON INSTAGRAM.
Facebook and Instagram copies from Sept. 16. 2021 - Jan. 29. 2022 were written by NyorhAgweStudio.