BRANDING FOR THE UPPER ROOM
Every project we took on with PSALMS 127 and their Sister Companies was an opportunity to introduce something new, rare, and valuable in the Cameroonian community. With the launch of PSALMS 127 in-house restaurant, Fruitful Vine, the goal was the same- to create a brand that stuck out above the noise.
Nestled in the heart of Buea’s bustling streets lies Cameroon’s premier vacation escape. The Upper Room, a 3-apartment Airbnb, marries luxury with convenience. Our goal was to embody these values into a brand identity that also tells of The Upper Room’s pursuit to provide impeccable service and quality in a way that celebrates the brand’s Cameroonian roots in Modern-Day Africa.
See the Brand Identity Design work we did for PSALMS 127 sister companies Fruitful Vine Restaurant and Royalty Rooftop Event Center.
Brand Strategy
Brand Identity Design
Post-Production
SERVICES
The Upper Room Airbnbs .Buea, Cameroon.
CLIENT
Primary Logo Design
Brand Font Styles
Secondary Logo Design
REPURPOSING CONTENT.
The Upper Room is passionate about exploring and partnering with talent in Cameroon. Unfortunately, many artists lack access to up-to-date applications, technologies, and even stable internet. Oftentimes, this left the client’s projects incomplete.
We worked to repurpose previous video content into content that accomplished the luxurious look and feel the brand exudes while celebrating the Buea artists that originally created them.
This video contains clips produced in partnership with 44 Picturespro
Song produced by RANSOM BEATZ
