BRAND IDENTITY DESIGN

FOR FRUITFUL VINE RESTAURANT. BUEA, CAMEROON.

Every project we took on with PSALMS 127 and their Sister Companies was an opportunity to introduce something new, rare, and valuable in the Cameroonian community. With the launch of PSALMS 127 in-house restaurant, Fruitful Vine, the goal was the same- to create a brand that stuck out above the noise. The busy streets of Buea, Cameroon hardly ever have one stop. People are always working, moving, and hustling to get ahead in the world. Enjoying a nice meal seems to be the only time to pause within the day. Fruitful Vine desires to maximize that pause with a meal that fuels you to continue functioning well and we sought to support that vision by designing a brand that keeps your wellness in mind.